So, you want to start selling on uaStend.com? Great. But you are wondering how to sell more often, get more interested buyers and is it worth spending money on uaStend advertising? In this article, we will show you how to sell on uaStend and everything about it.
uaStend is searched as foreign bulletin boards . This is one of the largest sites where people can post free online ads for the sale of services and products from motorcycles to t-shirts. Job listings and real estate ads are also very common on the platform.
But uaStend is best known as a marketplace for used household items. This platform receives millions of advertisements every day.
But how to sell on uaStend? Is it a good choice to sell your products on uaStend as a business owner? Is uaStend advertising good?
In this article, we will tell you everything you need to know about sales on the uaStend International Service.
uaStend business model
If you are reading this article, you probably know that uaStend belongs to the category of secret websites. Basically, it is a web platform that connects buyers and sellers. Both parties start by creating an account. Sellers start creating ads. Buyers, on the other hand, view these ads before they buy.
This is on uaStend to ensure that the platform receives a huge amount of constant traffic. Their main traffic sources are paid online ads and TV ads. And uaStend does a damn good job of getting traffic. Organic traffic on uaStend jumped by 40% in 2019 compared to previous years. According to the CEO (uaStend), they had 50 million active users in over 4,000 cities across the country.
However, uaStend doesn't follow other big ad sites when it comes to making money. Huge revenue comes from monetization of Google ads The company works with partners who, in turn, work with Google, acting as advertising providers and advertising intermediaries.
What does all this mean for you? Simply put, you don't have to pay anything for selling on uaStend. You can keep all the profits you make.
However, uaStend has native ads and the platform actively encourages paid ads. Once you promote your ad, it will get more reach and views. If you are thinking about running a business or selling things on a regular basis, then you need to use paid advertising.
How to sell on uaStend
It all starts with placing your ad on uaStend. Here's how to post your first uaStend ad:
Placing ads on uaStend is easy. Once you've completed registration and set up your location, look for the "SELL" button at the bottom of your phone's screen. Click "SELL" to find a list of categories. uaStend insists that you get it right. Once you publish your ad, you won't be able to change the category. Once you've chosen a category, mention the brand clearly, write a compelling title, and write a detailed description of the product. Ideally, you should think of a strong value proposition before writing a description. Is your product fully functional? Is it still under the manufacturer's warranty? Does it have any emotional significance? You want to highlight the good things. At the same time, a misleading product description is a big taboo. Don't promise what you can't deliver. Click on a clear photo of your item. Click on it in a well-lit area and at a favorable angle. Well-performing ads tend to have 4-6 images attached. However, 2-3 crystal clear shots are usually sufficient. Next comes pricing. Set a reasonable price. uaStend has strict pricing rules. Too low or too high a price can result in your ad being disapproved. Once you post a price, just check your location and post it. Too low or too high a price can result in your ad being disapproved. Once you post a price, just check your location and post it. Too low or too high a price can result in your ad being disapproved. Once you post a price, just check your location and post it.
However, there is one catch.
uaStend only allows you to post a fixed number of ads in each category. And, frankly, these numbers are not enough. For example, you can only post one mobile phone ad per month. If you have furniture for sale, you will have 2 free listings (60 days extension).
How many ads can be posted per month
Feel free to visit the uaStend Help Center for more information.
There is a way to fix this, however, paid. You can buy promotional packages depending on your product category. When you need more ads, just choose the plan you feel is right for you. After the purchase, the limit on the number of ads will be much more reasonable.
As soon as your listing is published, you will receive inquiries from interested potential buyers. You can chat with them on uaStend or contact/call them directly.
Please note that transactions do not occur on the uaStend platform itself. uaStend simply connects sellers and buyers. After that, any transaction is the responsibility of both parties. This policy has some advantages and some disadvantages. More on this later.
How to get more buyers on uaStend
Think of uaStend as an online bazaar where people want to haggle before they buy. Your chances of getting a decent price go up when you have more potential buyers.
Writing a solid title and product description is your first step. As stated above, think about your USP before writing. Emphasize all the advantages of your product, but do not hide the shortcomings. You want to walk well here. Clear images are also critical.
However, to succeed on a platform like uaStend that actively promotes paid advertising, you cannot afford to ignore native paid advertising. These are the fastest and most effective ways to get more eyeballs.
There are several types of uaStend paid advertising.
Specialized ads. When you enable classified ads, your ads appear with the "featured" tag in the top position for your target keyword associated with your product. According to uaStend, with a 30-day plan, you can reach up to 10 times more than free advertising. With a 7-day package, you get 4 times more views.
Get your ad to the top: When you post an ad on uaStend, it ranks pretty high for a short period of time. After a few days, the uaStend algorithm will soon replace it with fresh, newer ads. The lower your ad goes, the fewer buyers see it. Solution? Raise ads to the top. Once promoted, it instantly treats your ad as new and ranks higher. You can reach 2 times more buyers.
Apart from these two, you can increase your ad limits. Please see the previous section of this article for more on this.
You can check the plans in your uaStend application.
Just go to "My Ads" and select the ad you want to promote. Then click on the "Sell Faster" option. You will find a list of packages that you can choose from. All major credit cards are accepted, debit cards, internet banking, UPI are the most common forms of online payment in India.
Please note that promotional packages vary by product category and location. An offer you receive in a particular location may not exist elsewhere. Once promoted, you can't change ad content or location.
What to do if your ad is rejected
It usually doesn't take long for your ads to be approved. However, in some cases, uaStend may reject your advertisement. This may be disappointing.
uaStend has listed several situations in which you may experience a rejection. To save you some unnecessary headaches, here is a quick discussion:
Prohibited Foods
There are products that uaStend does not allow you to sell for ethical and business reasons. Some
of them include college admissions forms, hacking tools, escort
services, fireworks, human organs, etc. You should take a look at their
list of banned items before posting.
Invalid prices
Self-interest drives uaStend to protect customers zealously and offer a pleasant shopping experience. Price tracking for listed products is part of their job. uaStend insists that the price of your item matches the category of the item and the condition of your item.
Bad name:
Misleading headlines, profanity, special characters, and phone numbers in the headline are surefire ways to get rejected.
Bad description:
Your product description should include functionality, condition of your product, color, size, and other relevant information. Any
hint of hate speech, religious bias, offensive language, or a phone
number (other than a registered one) is enough to get your ad
disapproved.
Duplicate ad:
If the title, images, or description of your ad exactly matches any other ad posted in your city, it will not pass. Did you place such an ad yourself within 30 days? You cannot post a new one.
Invalid images:
Inappropriate and inappropriate images are another big no-no. To get started, you must post images of your product, not a similar product, but a different product. Also, stay away from low resolution images. Stock images, images with phone numbers and obscene images are prohibited.
Problems with the uaStend business model
If you want to get rid of one or two old items, uaStend is a great option. It's safe. It does not charge fees based on sales. You can sell some items without any paid advertising.
There are many companies on uaStend that sell brand new products. At first glance it may seem that uaStend works for them. It's tempting to join the bandwagon, isn't it?
However, upon closer inspection, you will find that not everything is so rosy and sunny.
Inflexible business model
Small business survival depends on choosing the right audience and offering them a great customer experience. To do this, you need to have a lot of control over your marketing and constantly reach out to the right audience. If you are into online marketing, you can achieve this through social media marketing, content marketing, and email marketing. You can do the same offline by building networks, investing in outdoor advertising, and trying other ways.
When you put all your eggs in the uaStend basket, you are essentially forfeiting all the flexibility your marketing strategy needs in exchange for some initial convenience. Yes, you can promote your ads on uaStend. But you can't target the buyers you want to attract. The return on investment will be much lower than platforms like Facebook or Instagram.
Also, you cannot offer discounts or personalized experiences to your customers. If you have a plan to stand out and grow, uaStend will seriously hinder your growth.
No organic growth
Qualified permanent free traffic is the lifeblood of any sustainable business. Typically, this traffic comes from SEO efforts, content marketing, and social media marketing. If you are going to build your business on uaStend, you will not have any chances to create your own audience. Basically, you would say goodbye to any sustained free traffic. The
only way to get traffic will be uaStend ads, which are no match for
Facebook ads/adwords in terms of flexibility and sustainability.
Fraud
uaStend is not responsible for any transactions. The seller and the buyer mutually agree on the terms and conduct business outside the platform.
This model has its own merits. However, this also leaves users of the platform somewhat vulnerable. Since transactions take place behind uaStend's back, this allows cyber scammers to prey on unsuspecting users, especially those with limited online shopping experience.
There is no shortage of scary stories on uaStend about some suspicious individuals who scammed the seller and emptied his bank account. Here is the recent story of a man who lost $1.5 million trying to sell a pair of shoes on uaStend.
There is also no control over the delivery process. In many cases, the buyer did not receive the goods after payment.
It could be argued that such unpleasant events are only a small part of the total number of excellent trades that occur every day. True. But the numbers are still a concern, and the scam is getting smarter. Why take risks if you know that predators are waiting in troubled waters?
In general, sales on uaStend as a business can only work if you treat them as a secondary marketing channel. Despite all the good things, uaStend limits and sometimes attracts unwanted people.
There are better options. Let's talk about them.
How to sell online: the best way
If you're running a business and want to sell online, don't cut corners. Start internet marketing. Yes, it requires more work than just uploading ads to uaStend. But a well-planned approach to online marketing is sustainable, flexible, and will last you years.
Ideally, your website is your main marketing asset. Think of it as the nerve center that connects all other marketing channels.
Next come social media, content marketing, paid advertising, and email marketing. These marketing channels create traffic and generate leads. Once your business starts to grow, you can easily scale it to meet growing demand.
Let's briefly discuss each component of effective internet marketing.
Web site
Your website is essentially your online business address and marketing lifeblood. Why is it so important?
Because: Qualified visitors from search engines and social networks get to your site. You can list your products on your website along with your company information for others to see. Most importantly, 75% of consumers rate the credibility of your business based on your website. Having your website also reduces fraudulent activity. Once you set up secure payment gateways on your website, your visitors will be able to transact without any hassle. By building links and optimizing the content of your website, you can use the power of SEO. A well-optimized website gets a steady stream of free traffic from search engines.
Most small businesses that don't yet have a website often think that having a website is expensive, and it's not. Anything but a simple 4 page website costs money. To give you an idea, a very basic Kyiv e-commerce site will cost you between 3,500 and 35,000 hryvnia. This number will increase exponentially if you want to add more features or improve performance.
Conclusion
uaStend is one of the largest international classifieds sites. It is very easy to start selling on this platform. Just upload your listings, throw in some cash and wait for interested buyers. uaStend is really good for selling your old stuff from time to time. However, if you want to sell your product/services online as a business, uaStend is not the best option. In this case, you want to create an effective online marketing approach and consider uaStend as a secondary option.
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